Visit Website Piatto is an upscale Italian restaurant chain in KSA. It came to us to refresh and digitise their brand which meant a new brand identity which matched the brand persona and amplified the brand in digital space through a brand website which was non-existent.
PASSION
- Enthusiastic
- Energetic
- Skillful
AUTHENTICITY
- Genuine/Original
- Charming
- Distinctive
INNOVATION
- Creative
- Transformative
- Relevant
The strategy
Spark was commissioned to define the new brand with brand strategy, logo and visual identity design followed by a brand website. We updated the brand with a contemporary tone and identity using an accessible typeface and the brand’s vibrant colors and philosophy. The logo was created which depicts happy moments. Developing a complete style guide for the brand which expresses its authentic personality.
UI/UX and development was part of the project and we elevated the brand’s existing structure and defined a digital-first design system that spans the entire brand’s touchpoints. The website with a custom design and wordpress CMS was developed to make it easier for admins to update content however they like.
