Since 2012

Spark Project

An Ambitious Project

MA'ADEN
2021 Digital Annual Report / Print

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Ma’aden today is among the fastest-growing mining companies in the world and the largest multi-commodity mining and metals company in the Middle East. They are ranked among the top 10 global mining companies based on market capitalization , and Spark was tasked with creating their digital annual report , creating interesting storytelling visuals to capture the viewer’s interest and keep them engaged.

Spark Projects - Ma'aden Annual Report 2020 Spark Projects - Ma'aden Annual Report 2020

Strategy

We adopted a strategic approach Working within the guidelines of the existing brand guidelines for the UI/UX experience and through in depth design exercises and activities, where brainstorming sessions happened often to truly capture the ideal experience MA’aden annual report.

We designed visuals and videos with a storytelling influence to its viewer, reimagined navigation, and brought contextual examples to life, achieving the final result that gained approval from the MA’dan team, and many satisfied customers.

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Spark Projects - Ma'aden Annual Report 2020