Visit Website Ma’aden today is among the fastest-growing mining companies in the world and the largest multi-commodity mining and metals company in the Middle East. They are ranked among the top 10 global mining companies based on market capitalization , and Spark was tasked with creating their digital annual report , creating interesting storytelling visuals to capture the viewer’s interest and keep them engaged.
THE strategy
We adopted a strategic approach Working within the guidelines of the existing brand guidelines for the UI/UX experience and through in depth design exercises and activities, where brainstorming sessions happened often to truly capture the ideal experience MA’aden annual report.
We designed visuals and videos with a storytelling influence to its viewer, reimagined navigation, and brought contextual examples to life, achieving the final result that gained approval from the MA’dan team, and many satisfied customers.
