Visit Website Building a Distinct Identity for Genalive in the Medical Industry Genalive, a joint venture between BGI Genomics and Tibbiyah Holding, approached Spark with the mission of building a strong, cohesive brand identity. They needed a complete brand creation, from naming and strategy to visual identity, along with a modern website that reflected their innovative approach. Spark was entrusted with the task of developing a unique brand that communicated Genalive’s professionalism and personality, setting them apart in the competitive medical industry.
Our Approach
Spark began with a comprehensive strategy, conducting in-depth workshops and brand-building sessions to define Genalive’s identity. We created a cohesive brand, starting from scratch with the design of the logo, visual elements, and brand guidelines. In addition, we developed all digital assets and environmental design to ensure a consistent presence across various platforms. Our team also crafted a fully customized website on Umbraco, ensuring it was bilingual (English and Arabic), SEO-friendly, and easy to manage.
The Results
The result was the creation of a visually compelling brand identity and a highly functional website that effectively introduced Genalive to its target audience. This new, bespoke branding helped position Genalive as a forward-thinking leader in the medical industry, while the modern, user-friendly website enhanced its digital presence. The strong brand messaging and design have firmly established Genalive as a recognizable and trustworthy player in the market.
