Visit Website CiV required a completely new brand identity. Spark undertook and executed a thorough brand strategy exercise and developed the identity project. They wanted an identity, which will help them create awareness, establish equity and promote the agenda of a thought leader.
The strategy
Spark developed a new brand identity with a cohesive feel across multiple touchpoints in mind, from physical or digital. It was designed to work across all platforms and sizes, from social media icons to large-scale environmental graphics.
The modern color palette, type fonts for both Arabic and English are visually tied together with a symbol used as a brand mark to make it distinguishable and memorable. The blue color used in branding captures a sense of security and trust, required for a brand in healthcare. The new identity will raise awareness and inspire confidence in CiVs services.
